“We look to be first in everything we do, both in the mountains and in business.” Alpari We thought we would go into a little bit more detail about some of the things that went on at the February 8 Alpari: On Top of the World ...
“We look to be first in everything we do, both in the mountains and in business.” Alpari
We thought we would go into a little bit more detail about some of the things that went on at the February 8 Alpari: On Top of the World press conference.
Valery Tarasov, Public Relations Director at Alpari opened up the proceedings by drawing parallels between mountain climbing and business. “Striving towards success, towards the top, requires teamwork, overcoming your ego, setting goals and following through on them. These things are all important in achieving your goals and reaching new heights, whether it is in the mountains or in business. We look to be first in everything we do, both in the mountains and in business.”
Everyone taking part in the press conference showed a great deal of enthusiasm for the project, including team captain Lyudmila Korobeshko. “I’d like to thank Alpari for giving us the chance to be a part of this project. I really hope our team manages to set a new world record and complete the 7 Summits challenge in 300 days, taking new and unorthodox routes in the process. But let’s not get ahead of ourselves. There are a lot of outside factors that come into play in climbing.” Lyudmila also had kind words for her teammates, praising Ivan Dusharin for being one of the “patriarchs of Russian alpinism” and for having a number of difficult climbs on his resume, including K2, widely considered to be among the planet’s most difficult climbs. About Maxim Shakirov, she commented, “He’s not only a great photographer and filmmaker, but also a man who has rung in the New Year atop a mountain more than once.” Ivan Dusharin thanked Alpari for the project, saying that efforts like Alpari: On Top of the World help make the pursuit of mountain climbing “more accessible to people of all sorts. Sometimes this pursuit can turn into your life’s calling. Everyone is working towards their own Everest, whether it be in sport or in life. What’s most important is to set a goal and work towards achieving it.” Maxim thanked Alpari for giving him the chance to film the mountains, the sights he could only dream of capturing on previous climbs.
We asked some of those in attendance what they thought about the project. Here is what they had to say:
Aleksandr Grek (Editor in Chief of National Geographic, Russia): “The 7 Summits challenge is one of the greatest adventures you can experience on the planet. A year is a very short time frame, which makes this twice as interesting. I wish the team good luck. I hope they can pull it out and beat the record, without any losses.”
Alexey Ovchinnikov (Executive Director of the Russian Mountaineering Federation): “I would like to thank Alpari for getting this started. Large-scale projects, unfortunately, are quite rare in Russia. The last time we saw something like this was probably 20 years ago. This is a very serious project, where business is making history in the world of mountain climbing. This is a real challenge, both for the climbers, and for Alpari. I’m sure that with a stellar company like Alpari behind it, this project will succeed.”
Ivan Davidov (Marketing Director at the Expert publishing house, representing Russian Reporter): “This is a bold project with an interesting history behind it. The mountains are a thing of great beauty. Let’s hope we get some amazing footage from the project.”
Andrey Moskalenko (Special Projects Director, Profile magazine): “Our magazine too, has its sights set high, so of course we had to throw our support behind an ambitious project like this.”
Maria Stepnova (Editor in Chief, XXL magazine): “Alpari: On Top of the World is a project for real men. The fact that the team is being led by a woman makes it extra special. The business support for this project also sets it apart, since making it to the peak doesn’t really depend on money. However many millions you may have, none of that matters in the mountains. I hope that this project inspires our readers to be more active, that hearing about the progress of the expedition will get them moving forward.”
There were a lot of questions that came up. How long is this all going to take? What do we plan to do with the footage? Will there be articles about the different places our team will be visiting, about local cultures and traditions? Lyudmila also stirred a great deal of excitement in the room when she hinted that the team might attempt a new route to the peak of Everest. Climbing the world’s tallest mountain is difficult in and of itself, so this news was rather shocking to some of those in attendance.
You can learn more about the project and keep up with the team’s progress on http://www.alpari-life.ru/.